Zippy

Case Study

Challenges

An “already completed, ready to launch” rewards app attempts to go to market with zero strategy in place. From identity, interface, website, and marketing materials, the look and feel is dated long before the product even launches, without factoring in design, human factors or marketing. Core functionality was omitted, crippling the app for users who had to “check in” before they could see any features of businesses on Zippy.

Solutions

Todd Sines led the Chief Creative Development for Zippy. With a complete identity overhaul, he redesigned the logo, collateral materials, and branding. Sines then reassessed the core user experience of the app, providing wireframes for both the consumer app and business owner’s dashboard. His recommendations for exploring, maps, filtering and previews of the location and featured specials made the app useful outside the confines of the brick and mortar location, allowing users to check the place out before checking in.

He led the creative on user interface design for both business + customer applications, Zippy site redesign: copywriting, photography, animation, and implementation. In addition, various branding materials were conceived and produced, ranging from postcards, brochures, posters, apparel, stickers and window decals, in addition to video campaigns to launch Zippy on YouTube, Facebook, Instagram and various OOH outlets.

Branding + Advertising