Sennheiser NYC
Case Study

Director /Photographer / Editor / Music: Todd Sines
Assistant Camera: Andries Boekelman
Producers: Adrian Freed, Fataah Dihaan, Brian Reilly

What happens when 70 years of German engineering and audio futurism come to NYC? Two Sennheiser boutiques coming to Shape The Future of Audio at Westfield World Trade Center and in the vibrant neighborhood of SoHo.

As + SCALE creative director, I worked with  agency Social House  to develop a series of photos, films, and social tiles as the cornerstone for Sennheiser's first NYC  pop-up experiences. From in-store displays, invites, social posts,  videos and additional segments, our work was utilized throughout Sennheiser's NYC tenure.