GE
Ecomagination

Creative director + lead compositor: Todd Sines
Producer: Michael Ventura [SubRosa]
3d animators: Lauren Prestifilippo & Jamel Dreyton

+ SCALE was approached by frequent collaborators Sub Rosa [AdAge’s Small Agency of 2010] to create materials for an event GE hosted in San Francisco, called Ecomagination. Celebrating its 5 year anniversary, the event showcased various energy technologies from wind power, nuclear recycling, and locomotive logistics management systems. + SCALE created 6 videos in HD, displayed on flat-panel plasmas, HD projectors on walls and a fabricated “cloudstream”.