Backstage campaign photos by Todd Sines + Andries Boekelman
Campaign photography by Sebastian Faena
Featuring Julia Restoin Roitfeld, Clément Chabernaud, Lindsey Wixson, and Reuben Ramacher.

The new Sisley advertising campaign for Spring/Summer 2014 portrays the lives of two ‘celebrity couples’ who are adored by the media. Set in hedonistic and glossy New York, the campaign will feature the fashion icon Julia Restoin Roitfeld, the top model Clément Chabernaud, as well as the new faces in fashion, Lindsey Wixson and Reuben Ramacher. Young and famous, they are the new idols of stardom, the faces to be seen, the ones to watch and dream about.

With a blasé charisma, they open the doors of a New York penthouse with breathtaking views, to be photographed, followed and adored by the scrutinizing lenses of the media. They portray the Sisley world: a captivating and unexpected blend of endearing personalities, of sexiness and modernity as well as unconventional coolness. A world that can be photographed, posted, tagged, shared, tweeted and retweeted multiple times as well as followed on from January 16th, 2014.

Julia + Clément: she is Julia Restoin Roitfeld, uber-chic and ultra-blasé, an icon of French glamour and elegant sensuality, she is currently a model and an art director. A woman known for her captivating looks and style as well as her rock-chick attitude. Accompanying her, is Clément Chabernaud, known for his edgy, sleek style as well as his modern good looks. Lindsay + Reuben: Lindsey Wixson, is one of the industry’s hottest new faces and a modern beauty with her plump lips, baby face and the gap toothed smile for which she is known recalling style icons Madonna, Lauren Hutton and a young Marianne Faithful. Next to her is Reuben Ramacher, the renowned Australian model with killer blue eyes and an androgynous and sexy style, reminiscent of Mick Jagger.

+ SCALE offers innovative, creative solutions for film, video, design, interaction and audio. Led by creative director Todd Sines, SCALE operates as boutique studio collective of artists, directors, designers, animators and photographers. Projects include direction and design for broadcast, film, web, print and environments.