+ SCALE’s director Todd Sines collaborated with ACTIVAIRE‘s Lara Wiesenthal, interior designer Stephanie Goto, and the team at ALU Mind: Brittany McAndrew, Abramo Manfrotto and Elena Parise to create this installation for ALU Madhattan, featuring an experiential reactive video mirror with NEC plasma displays, a dreamlike “nature wall” and a film featuring model Alex Feldman.

Director, Editorial, Color Correction, Visual Effects: Todd Sines
Assistant Camera, Stills Photographer, Gaffer: Andries Boekelman
Title Design + Animation: Todd Sines