Magdiale Wolmark, a James Beard award-winning organic + biodynamic chef known for his innovative use of locally-sourced produce, meats, and grains, approached + SCALE for a new logo & identity system of Harvest Kitchen, a prepared food meal program that services schools, businesses, institutions, and individuals. Harvest Kitchen works with Tantré Farm, in Chelsea, Michigan, who provides the produce and mushrooms for many of the items on the menu. Todd Sines visited the farm and prep kitchen to photograph and film the farm to provide content for the site. Additionally, + SCALE designed the vehicle signage, employee apparel, farmer’s market signage, collateral and packaging, delivering a 360° solution.

Creative direction, design, photography, film: Todd Sines of + SCALE.
Additional food photographer: Andries Boekelman.